Hannah Yeoh has a strong engagement rate on FB, banks on visuals

According to media intelligence, Deputy Minister of Women, Family and Community Development Hannah Yeoh has a consistent presence on Facebook.


She posted regularly on the social media platform, publishing about 65 posts monthly on average.


Correspondingly, the number of comments she received were over 3,000 comments each month, except in June.


Additionally, the number of comments she received on her Facebook passed the 5,000 mark in January, February, May, August and September.



Taking a deeper look into her Facebook activity for the past one-month, Hannah was particularly active on the social media platform in the morning and after working hours.


Her favourite time to post in the morning was between 7am to 8pm. Whereas, for the post-working hours, she appeared to be the most active from 7pm to 8pm and 9pm to 10pm.


It was observed that Hannah did not post any entries between 8pm to 9pm. It could probably be her dinner time; her Facebook activity picked up again in the next hour.


Regardless, the period when she received the highest traction on her Facebook was between 9pm to 11pm.


Overall, the Deputy Minister of Women, Family and Community Development received comments throughout the day including in the wee hours.



In terms of posting composition, Hannah banks on visual presentation in her Facebook posts.


In the past one-month period, over 60% of her Facebook posts were made up of photos, while 25% of it were in video format.