INSIGHT – Dendam Pontianak


Insight and analysis on the trend of Dendam Pontianak based on media intelligence methodology.


Dendam Pontianak or Revenge of the Pontianak is a jointly produced horror film by Malaysia and Singapore.


Subsequently, two Facebook pages were created to promote the film, using its Malay and English title.


It is interesting to note that the target audience for the Dendam Pontianak page are Malaysians, while the Revenge of the Pontianak page targets on Singaporeans.