INSIGHT – Najib Social Media Hype?

Insight and analysis on latest Najib Razak Social Media Hype based on Big Data Analytics methodology.

It is months away for Najib Razak’s trial to initiate. But, Najib did not shy away from the media. In fact, he has been engaging in his social media with his new brand persona, “Bossku”. Cladded in black parka, jeans and sneakers, Najib’s personality has been more carefree compared to when he was the sixth Malaysia Prime Minister.