The Facebook trend of Dr. Dzulkefly

Datuk Seri Dr Dzulkefly Ahmad was sworn in as Health Minister on the 21st of May 2018. He is one of the 10 core cabinet ministers to be appointed by Prime Minister Tun Dr Mahathir Mohamad for his seventh cabinet.



According to media intelligence, the official Facebook page of the Health Minister has been decreasing in terms of its number of postings.


In 2019, the page was most active in February with 132 posts. Besides that, the number of postings made by Dr Dzulkefly’s Facebook page was higher in the first quarter of 2019 compared to the following months.


From June to August, the page made less than 70 posts monthly. Nevertheless, the number was that low as the page made two Facebook posts per day on average.



However, the traction of the Facebook page was affected as the number of comments it received was declining.


The Facebook page of the Health Minister received less than 300 comments in August, while it received almost 1,500 comments in January. As for the postings, the page made just about two times more posts in January compared to August.



Looking at the top issues discussed on the page in January, the biggest issue was about the nationwide smoking ban. Despite having a high number of comments in January, the reactions on the ban were mixed.



For the past one month, the time and day for the page to upload a Facebook post was scattered. The page received a higher number of comments on Tuesday.


This was partly because the page made a post on September 3 (Tuesday) celebrating the birthday of Dzulkefly’s wife, Azlin Hezri. Her birthday was the day before, September 2. The post received about 60 comments, which took up a huge portion of the comments received by the page in the first two weeks of September.