According to media intelligence, UMNO deputy president Datuk Seri Mohamad Hasan (Tok Mat) displayed a similar posting rate on both Twitter and Facebook in the first half of 2019.
After winning the Rantau by-election in April, a decline in postings was witnessed on both of Hasan’s social media platforms in the following months.
However, the Rantau assemblyman started to be active again on Facebook since July, but not on Twitter.
Interestingly, Hasan’s return to Facebook occurred after UMNO president Datuk Seri Ahmad Zahid Hamidi made his comeback as UMNO president at the end of June. Zahid was on garden leave in December last year, which lasted for about six months.
As for the response, Hasan’s tweets and postings do not go unnoticed.
He received a high number of feedback, matching his posting frequency on the respective social media platforms.
Most comments received from June to September were positive in nature. These are highlighted in ‘tok mat’, ‘terbaik tok’, ‘terima kasih’ and ‘steady tok mat’.
Further inspection revealed that Tok Mat shared posts that mainly appeals to the Malay community.
Additionally, a huge portion of the responses during this timeframe stemmed from his Facebook post regarding the launching of Pertubuhan Silat Gayong Malaysia Kebangsaan.
Scrolling through the comment section, many labelled Tok Mat as a ‘true Malay leader’ for upholding the Malay martial arts.
Besides, Hasan was also praised for putting the rakyat first as he was frequently seen making ground visits on his Facebook.
Cleverly, Tok Mat banked on photos of him going to various places while spending time with the Malay community, knowing that visuals are more powerful than just posts in the form of text.