The animated series Upin & Ipin by Les’ Copaque Production has brought Malaysia’s animation industry to new heights as its popularity reaches beyond its country of origin.
The animation series was first aired in 2007 with the aim to instil children with moral values and good virtues. It centres on the daily life of twin brothers named Upin and Ipin with their friends and family.
On Facebook, Upin & Ipin’s official page has more than 12 million likes. For the page posting trend, it was fluctuating.
The number of comments received by the page mirrored the number of postings made by the page, with the exception being in March and May.
In March, Upin and Ipin’s Facebook page was more active than usual due to the nationwide release of its fourth feature film titled ‘Upin & Ipin: Keris Siamang Tunggal’ (or ‘Upin & Ipin: The Lone Gibbon Kris’ in English).
The film was released on March 21, a day before most schools in Malaysia start their mid-term break. In return, the animantion’s Facebook page received almost 2,500 comments, which was tremendously higher than the months before.
But the page received an even higher response in May with 3,171 comments despite posting lesser contents during that month.
Upon further inspection, it is observed that the page received a high number of comments from Indonesia based on the language the netizens used.
May was also the month ‘Upin & Ipin: Keris Siamang Tunggal’ premiered in Indonesia. It is no surprise that as the population in Indonesia is way bigger than Malaysia, the number of comments were higher in May compared to March.
However, getting the Indonesian audience to be a fan of Malaysia’s animation is not an easy task. But the high number of comments from the Indonesian audience has proven the popularity of Upin & Ipin in the country.
On a side note, the page posted photos and videos instead of status or links. This is because children are more attracted to visual-based contents rather than just plain words.