The media exposure of Barisan Nasional (BN) has been on a declining trend. Meanwhile, two of its component parties, MCA and MIC have been having a low media presence since the beginning of the year.
Both parties had a slight increase in their media exposure in March due to their conflict with BN’s “secretary-general” Datuk Seri Nazri Aziz. During the campaigning for the Semenyih by-election, Nazri said that the non-Bumiputera have their own special rights such as their citizenships and the vernacular schools, thus the Bumiputera rights must not be questioned.
However, the issue was resolved after BN deputy president Datuk Seri Mohamad Hasan revealed that Nazri was never the coalition’s secretary general. The post is being held by Datuk Seri Tengku Adnan.
On the other hand, UMNO’s media presence remains strong despite BN’s decreasing trend in the media. A similar trend can be seen in PAS’ media exposure.
Both UMNO and PAS gained higher media exposure in March and April due to their collaboration for the Semenyih and Rantau by-elections.
For the past three months, UMNO (27.87%) and PAS (27.8%) have had a bigger voice in the media compared to BN (27.52%).
UMNO and PAS formalised their alliance in March 2019. Unofficially, their collaboration is known as ‘Pakatan Ummah’ or ‘Penyatuan Ummah’.