Editor

Whether or not smartphones have reached its technological maturation and consequently
caused a plateau in innovation can be debatable. While many remain optimistic with
revolutionary introduction of artificial intelligence and augmented reality in near future, a
saturated marketplace is apparent in many nations in the world. Smartphone ownership has
skyrocketed in many emerging economies with the most increase in percentage is denoted in Malaysia, Turkey, and Brazil as reported by Pew Research Centre in 2015.1 As the penetration
rate of smartphone ownership in emerging economies become on par with that of advanced economies, less growth is possible in the global marketplace.

Vegetable oils constitute an essential product group with vast applications for different food
purposes as well as oleo-chemical and energy purposes. The vegetable oil market, previously
dominated by rapeseed or canola oil, witnessed major change involving a shift to palm oil usage. Since the 90s, the most competitive oil has been palm oil followed by soy oil. Both
soybean oil and palm oil account for over 50 percent of global production of vegetable oils.
With an output of 5–10 times greater per hectare than other leading vegetable oils, palm oil
is the world’s highest yielding oil crop. Given its relative shelf stability, reasonable pricing and reported nutritional benefits, palm oil becomes the long-term staple of the global diet.