Former top shuttler Lee Chong Wei generates higher interaction on Twitter after his retirement

 

According to media intelligence, the official Twitter account of former national badminton player Datuk Lee Chong Wei is considered as “inactive”. On a regular basis, the account only made about three to nine tweets per month.

 

For the feedback, Chong Wei’s Twitter account received about 1.1k retweets and mentions in the first five months of 2019. The number of feedback it received was significantly higher compared to the number of tweets the account made.

 

The account made a higher number of tweets in June due to his retirement from the sports, over 15 tweets were made by the account. Lee announced his retirement on June 13.

 

Following his announcement, it is observed that Chong Wei’s Twitter account experienced an overwhelming number of responses. Its retweets and mentions were multiplied by 24 times more than the usual rate.

 

 

His retirement tweet received over 24,000 retweets and 35,000 likes.

 

 

In his post, the three-time Olympic silver medallist expressed his sincere apology to the country and his fans for not being able to make it for the upcoming 2020 Summer Olympics in Tokyo.

 

He also expressed his regret for not attaining an Olympic gold for the country throughout his career.

 

It was reported that Chong Wei’s decision to retire came after struggling to return to full fitness condition following a nose cancer diagnosis in July last year.

 

Having said so, his retirement does not mean it is the end of him. Interestingly, Chong Wei’s Twitter account received an immense number of responses after his retirement, as seen in August and September.