The media trend of Penyatuan Ummah

UMNO and PAS have formalised their alliance as they signed a joint charter during the two-day Ummah Unity Gathering (HPU914) at UMNO’s headquarters at Putra World Trade Centre (PWTC).


It was reported that thousands of supporters attended the gathering, making the building to have the biggest crowd in recent years.



According to media intelligence, a sudden spike can be witnessed in the media exposure of Penyatuan Ummah on September 13 and 14.


Although the joint charter signing was on the second day of the gathering (September 14), the event still managed to attract a large crowd on its first day.



The joint charter was signed by UMNO president Datuk Seri Ahmad Zahid Hamidi and PAS president Datuk Seri Abdul Hadi Awang.


However, when looking at the influencers list of Penyatuan Ummah for the past one-month, the first position was taken by Hadi Awang but the second spot was held by UMNO secretary-general Tan Sri Annuar Musa instead of Zahid Hamidi.


This is because Annuar was busy in promoting the HPU914 gathering. The UMNO secretary-general was also caught bickering with Minister in the Prime Minister’s Department (Religious Affairs) Datuk Seri Mujahid Yusof Rawa, who questioned the motive of Penyatuan Ummah.


Whereas, Zahid Hamidi was only active in addressing Penyatuan Ummah during the gathering. Despite that, the number of statements given by the UMNO president was at 312 statements, which was not far behind Annuar (339 statements).



When it comes to media share,  the UMNO and PAS news portals, UMNO Online and Harakah Daily, were placed first and third respectively.


UMNO Online was the most active to report on Penyatuan Ummah for the past month with 244 articles. Meanwhile, Harakah Daily took the third position, but the number of news the medium published was half the amount compared to UMNO Online, only at 121 articles.


On the other hand, the second top media to report on Penyatuan Ummah was Utusan. The medium has always been associated with UMNO. Besides, the political party injected RM1.6 million into Utusan in August, when the press company was about to cease operations due to financial problems.