Highlights

The COVID-19 pandemic has made a tremendous impact all across the globe. This is particularly true in the shift of consumer behaviour during the pandemic. As various pandemic-related business restrictions that prevented inperson activities crept across the world’s regions, businesses turned to pandemic-proof e-commerce sales channels for basic survival.

Race and politics have always been known to have a reciprocal relationship ever since it a country was established. Malaysia’s
diversified ethnicities and beliefs have sped up the establishment of such narrations which