Countering White Flag with National Care Basket

The government launches the National Care Basket to provide essential goods for the needy to counter the white flag narrations.


The programme which is under the Ministry of Women, Family and Community Development (KPWKM)’s social welfare department was announced by the Prime Minister, Muhyiddin Yassin.



However, despite Muhyiddin has announced the initiative accompanied by Rina Harun, it is visible that the two did not managed to control the narration.



Although the Muhyiddin Yassin appeared in the influencers list for all periods, however, in weekly he did not manage to topple the chart, which was dominated by Zafrul Aziz.


Not only him, the Women Minister, Rina Harun also appeared invisible in the list for weekly period.



Apart from that, the launching also did not manage to gain high enough media traction to shine over the exposure on the 2nd of July, which is related to the White Flag Campaign.



Aside from that, it is also visible that the White Flag Campaign remain prominent as the media has associated the two in news, making it becomes prominent in the trending phrase word cloud.