Full Focus on Food Security and Cost of Living

Food supply and food security is now on the prime focus in the media following the recent public uproar on the price hike in essential goods.


The analytics have shown that the media has been highlighting the disrupted supply chain with the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) was heavily linked to the food price topic.

Aside from that, the media has also focused on the cost of living as the portrayal of the issue is highly associated with the inflation rates.



Meanwhile, the media has also highlight on the Opposition’s view as Lim Guan Eng is seen among the media’s focus.



The Consumer Price Index (CPI) topic also had a similar trend with the food price topic where news exposure for both topics surged on 26th November.

Hence, this indicates that the media has been highly associating the topic with inflation aside from cost of living.


From the influencer list in November, economist Aimi Zulhazmi Abdul Rashid was among the top ten narration holders that was vocal about the issue and relating it with the cost of living.



On a side note, prime minister Ismail Sabri and KPDNHEP minister Alexander Nanta Linggi has been controlling the narration of the food price topic in November.